Dive Brief:
- LEGO, worldwide king of the building block, apparently likes the design of its future museum so much that it's out as a kit before it's built.
- The company commissioned the architecture firm of Bjarke Ingels Group (BIG) to design the museum, which will be in the company's home town of Billund, Denmark.
- The museum – the big one – is scheduled for construction in 2016.
Dive Insight:
This is not a low-priced toy for the kids. It is a limited edition kit, and Architect's Newspaper reported that one brought $109 on eBay earlier this month.