Dive Brief:
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Bob the Builder might learn a thing or two from Mickey Mouse.
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Instead of surrounding the unsightly renovation work in progress at Disneyland's Sleeping Beauty Castle with a typical plywood fence, the park has erected a massive swath of fabric to hide the structure from view. On one side of the fabric is an elaborate sketch of the castle, and on the other, a photo of it.
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Visitors also see a 50-by-185-foot photo of the theme park’s famous “It’s a Small World” when they look for the ride, which is undergoing renovations.
Dive Insight:
Contractors elsewhere have gotten creative with their construction barriers. In Short Hills, NJ, renovations on a Kate Spade New York store were hidden by “shoppable” barriers featuring touch screens that encouraged passersby to input information about their personalities and their style tastes. Then, the users were emailed flattering profiles of themselves, along with suggestions for the designer’s clothing and accessories they might like.