Detroit pickup-makers happy when home construction picks up

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  • When economic conditions improve, contractors do more work, and contractors doing more work buy more and newer trucks.
  • Pickup trucks are more profitable for automakers than are other vehicles, bringing $8,000 to $10,000 each compared with a few hundred dollars profit on a car.
  • Pickup sales are falling in Europe and South America, so GM, Ford and Chrysler want to see housing take off in the U.S.

From the article:

A key indicator of U.S. pickup-truck sales — home construction — is gaining steam and giving new hope to American auto makers facing sales declines in Europe and South America. ...

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